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Avianca launches in-flight sales program and invites local Latin American entrepreneurs to be part of the initiative

  • In order to support the entrepreneurial industry, Avianca invites entrepreneurs from Colombia, El Salvador and Ecuador to be part of its in-flight sales program, seeking to further expand local flavors at more than 36,000 feet above sea level.
  • Customers will have more options to continue to customize their experience with the new in-flight sales option.
  • The proposal includes more than 40 options of beverages, snacks, combo and comfort products such as blankets. Some of them were tested and chosen by customers for 6 months on different flights.
  • Travelers will be able to enjoy this offer on domestic flights in Colombia and Ecuador and international flights within the Americas, while on trips to and from Europe, and on the Bogota-Los Angeles-Bogota route, food service will continue to be included in each of the fare families.

Bogota, November 28, 2022.In line with industry trends and the consolidation of a more flexible product that allows customers to continue to travel as they wish and pay only for what they want, as of December 1, the Avianca in-flight sales program will be available on Avianca aircraft, with a menu that will include more than 40 beverage options, snacks, combos and other comfort products such as blankets, many of which have been tested and chosen by the travelers themselves.

 In addition, in order to support the local entrepreneurial industry, Avianca invites entrepreneurs from Colombia, El Salvador and Ecuador to make their products available for sale at 36,000 feet in the second phase of the program.

 "We want customers to continue to decide what they want to pay for, so we are now giving them the option to choose their food on board." We are introducing a new in-flight sales offer with more than 40 options that are in line with our purpose of offering an increasingly personalized product, since through our fare scheme, our customers already choose how to fly and now they will be able to choose what to eat among the clouds. This is how we continue to keep in tune with the industry and the customer, and consolidate our vision of being an Avianca for All", Frederico Pedreira, Chief Operating Officer of Avianca.

 The new sales offer will be available for domestic flights in Colombia and Ecuador and international flights within the Americas, while onboard service on trips to and from Europe and on the Bogota-Los Angeles-Bogota route will remain included in the ticket fare.

 This project is planned in phases to include more products and means of payment in a second stage and has the participation of a team of gastronomy experts as well as Versilia, Avianca's partner and supplier of products for leading airlines, with presence in four continents.