Avianca and Civitatis seal global strategic alliance

• The airline has reached an agreement with the leading Spanish-language tour platform to offer the best experience in the destinations it connects, both in Europe, the United States and throughout Latin America.

Bogotá, December 15, 2022. Avianca, has completed a collaboration agreement with Civitatis, the leading company in the sale of guided tours and excursions in Spanish around the world. Following the signing of this alliance, which has been in the making for the past few months, Avianca will offer its customers the possibility of booking from the Spanish platform's catalog, which offers more than 75,000 tourist activities around the world.

 This collaboration comes at a key moment for Avianca, which is immersed in a process of transformation of its business model and expansion through the creation of new routes and alliances. In this way, the world's second oldest airline also seeks to enhance the experience of its passengers, filling their trips with all kinds of tourist experiences, ranging from guided tours to day trips, airport transfers and entrance fees to monuments.

 On Civitatis’ side, the agreement also comes at a very important time for the company. "2023 is full of challenges, but undoubtedly the most important and challenging one is to consolidate our brand in Latin America and make it expand to relevant markets such as Colombia, Ecuador, Central America, Mexico and Argentina," says Alberto Gutiérrez, CEO and Founder of Civitatis. The Spanish businessman, in fact, states that by 2023 they aspire to "triple our current business in Latin America".

The company's CEO and Founder is enthusiastic about the alliance: "We had been in talks with Avianca for a long time, and finally the agreement has materialized." According to Gutiérrez, We are an unbeatable partner for Avianca, as Civitatis' portfolio is practically unbeatable in Europe and we are working very hard to become one in Latin America as well. Of course, we are also delighted to collaborate with one of the most relevant airlines not only in Latin America, but in the world.

Robert Mulet, Avianca's Ecommerce Director, also expressed his satisfaction with the signing of this major international agreement: "this alliance with Civitatis allows us to offer our customers a more complete travel experience so that they can enjoy their destination to the fullest and continue to consolidate our business vision so that more and more people fly with us".

 Thus, the alliance between Civitatis and Avianca aims to reach macroeconomic dimensions, strengthening the connection between Latin America and Europe in terms of tourism. Not surprisingly, destinations such as Madrid, Barcelona or London have been the favorite destinations for Colombians in 2022, according to Civitatis internal statistics. European cities where Avianca has direct routes from Colombia.

Now that Avianca will offer its passengers the possibility to book Civitatis activities, they will be able to complete their trip by booking, for example, a free tour of Madrid, a boat ride on the Seine or a Harry Potter tour at Warner Studios.

 About Avianca

 Avianca is the leading airline in Colombia, Ecuador, Central America and has one of the largest airline operations in Latin America with 130 routes, 3,800 weekly flights and a fleet of more than 110 Airbus 320 and Boeing 787 Dreamliner aircraft, connecting to around 65 destinations in the Americas and Europe. More than 10 million members and 450 allied brands are part of its loyalty program, LifeMiles, one of the largest in the region. In cargo transportation, Avianca Cargo, is a leader in the region and is the main operator in different markets in the Americas. It serves more than 50 destinations with a fleet of Airbus A330 freighter aircraft, in addition to operating in bellies passenger aircraft.

About Civitatis

Civitatis is the leading company in online distribution of guided tours, excursions and activities in Spanish in the main destinations of the world with more than 75,000 activities in 3,350 destinations in 150 countries. In 2022, more than 600,000 people complement their trips each month with Civitatis.