Avianca Renews ‘Business Class’ Experience in Europe and Americas

• Avianca Insignia is the new name for the Business Class experience on twin-aisle aircraft and available on flights to and from Europe.
• The airline also announces the renewal of Business Class service on single-aisle airplanes for flights from Bogotá to 11 destinations on the American continent.

Miami, April 25, 2024 – Avianca presents new features in its Business Class product, both in twin-aisle aircraft (Boeing 787) and single-aisle aircraft (A320 family). 

Moving forward, the Executive Cabin of the double-seat aircraft will be known as Avianca Insignia, which operates routes to and from Europe.

Those travelling in this cabin will be able to enjoy flatbed chairs, which recline completely, as well as a welcome drink, menu with starter, breakfast, lunch or dinner options with dessert, unlimited snacks and a selection of spirits, hot and cold drinks.

In addition, passengers have comfort elements at their disposal such as a blanket, mattress pad and an amenity kit with collectible cases designed by Mola Sasa in collaboration with the Gunadule indigenous community, made from recycled PET bottle fabric, a proposal that promotes sustainability and inclusion, as well as the formulations of Loto del Sur, a beauty brand that celebrates and captures the richness of Colombian culture, elevating the onboard experience.

“Avianca Insignia represents the consolidation of a superior experience in our Boeing 787, one of the most modern aircraft in the world,” said Manuel Ambriz, Avianca’s chief commercial officer. “And these Bogotá to Europe flights also feature a unique design, gastronomy and wellness selection representing the best of Colombia: a menu by chef Álvaro Clavijo—one of the top 35 in the world—and a leading brand amenity kit.” 

A Renewed Business Class for Flying on Single-Aisle Aircraft:

Additionally, starting July 1, a new version of the Business Class experience will be available in the first three rows of single-aisle airplanes on flights from Bogotá to Santiago de Chile, São Paulo, Buenos Aires, Montevideo, Rio de Janeiro, Miami, Washington, New York, Boston, Toronto and Mexico City.

This offering includes a main meal (breakfast, lunch or dinner), drinks, a snack service and comfort elements (blanket, pillow and amenity kit).

Added Ambriz: “We are thrilled to have renewed the ‘Business Class’ experience on flights to the Americas’ main capitals, thereby offering our customers multiple options on how they want to fly.”